Reels, Shorts, and TikTok aren't side-content anymore — they're the top funnel for brand discovery in 2026. Dezvo treats short-form video as a marketing channel: strategy, scripted production, multi-platform distribution, paid amplification, and retargeting funnels.
Content pillars, hook library, posting cadence per platform. Different platforms reward different things — we tune per channel.
Scripted, shot, edited at scale. 20-40 videos per month across platforms. See Reels Production for production depth.
Cross-post smart — same video edited differently for Reels, Shorts, LinkedIn. Hashtags, descriptions, thumbnails per platform.
Top-of-funnel video drives reach. Retarget viewers with mid-funnel content (case studies, founder talks). Then sales-ready content to warmest audience.